Coca-Cola’s addictive new flavour Traditional Coke is released today. It is set to join the ranks of other successfully released flavours such as Cherry Coke, Vanilla Coke and Diet Coke with Lemon, This is a significant move in the on-going Cola war with Pepsi’s, Blue, Max and Diet Max.
In a bid to try and market new flavours and increase levels of consumers, Coke’s new thing is something old.
The juggernaut beverage company has decided to return to its original recipe from 1898, in releasing what it calls Traditional Coke. This original medicinal pick-me-up is notable for a familiar taste, but with an added ingredient, cocaine.
Coca-Cola Amatil tested alternative names for the new-release including Blow, Rock, Powder or The Shit.
Company executives have also hinted that as well as being available in 300mls, 500mls, 700mls, 1L, 1.25L, 1.5L, 2L, 3L, bottles and cans, the new variety will also be available by the gram, in plastic bags and by the suitcase.
Coca Cola estimates its market share will increase despite the price increase per unit.
Mind The Gap 